Privacy Policy

East Coast Karate ("East Coast Karate," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. It applies to our website and the services we offer through it.

By using our website or submitting information through our forms, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the website.

1. Information We Collect

Information you provide to us

When you complete a form, request information, sign up for a free membership, contact us, or apply for a job, you may provide:

• Your name
• Email address
• Phone number
• The program or age group you are interested in
• Any message or details you choose to include
• Information about your child or family member when you enroll them

Information we collect automatically

When you visit our website, we and our service providers may automatically collect your IP address and general location, device and browser type, the pages you view and links you click, the date and time of your visit, and the website or ad that referred you. This information is collected using cookies, pixels, and similar technologies described in Section 5.

Information from third parties

We may receive information about you from advertising and analytics partners, for example when you click one of our ads on a social media platform.

2. How We Use Your Information

We use your information to:

• Respond to your questions and requests
• Schedule your first class and manage your membership inquiry
• Send you information about classes, schedules, offers, and events
• Send you text messages and emails you have agreed to receive
• Operate, improve, and secure our website
• Measure the performance of our marketing and advertising
• Comply with our legal obligations and enforce our terms

3. Text Messaging (SMS) Terms

If you provide your phone number and agree to receive text messages, you consent to receive recurring automated marketing and informational text messages from East Coast Karate at the number you provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to opt out, or reply HELP for help. Carriers are not liable for delayed or undelivered messages. We do not share your text messaging opt-in or phone number with third parties for their own marketing purposes.

4. How We Share Your Information

We do not sell your personal information for money. We may share your information with:

• Service providers who help us operate our website, communications, and business, such as email and text message providers, hosting providers, and scheduling tools. They may use your information only to perform services for us.
• Advertising and analytics partners, such as Google and Meta (Facebook), who help us understand site usage and deliver relevant ads. These partners may collect information through cookies and pixels as described in Section 5. Depending on your state, this activity may be considered "sharing" or a "sale" of personal information under applicable privacy laws, and you have the right to opt out (see Section 8).
• Legal and safety reasons, when we believe disclosure is necessary to comply with the law, enforce our agreements, or protect the rights, safety, or property of East Coast Karate, our members, or others.
• Business transfers, in connection with a merger, sale, or transfer of our business or assets.

5. Cookies and Tracking Technologies

We and our partners use cookies, web beacons, pixels, and similar technologies to operate our site, remember your preferences, analyze traffic, and support advertising. This may include tools such as Google Analytics and the Meta (Facebook) Pixel, which collect information about your activity on our site and share it with those companies.

You can control cookies through your browser settings. You can also learn about and opt out of certain advertising and analytics here:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Google Ads settings: adssettings.google.com
• Meta (Facebook) ad preferences: facebook.com/adpreferences
• Digital Advertising Alliance opt-out: optout.aboutads.info

6. Data Retention

We keep your personal information for as long as needed to provide our services, respond to your requests, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we take reasonable steps to delete or de-identify it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

California residents (CCPA and CPRA)

You have the right to know what personal information we collect and how we use and share it, to request access to or a copy of your personal information, to request deletion of your personal information, to request correction of inaccurate information, and to opt out of the "sale" or "sharing" of your personal information for cross context behavioral advertising. We will not discriminate against you for exercising these rights.

Other United States residents

Residents of states such as Virginia, Colorado, Connecticut, Utah, Texas, and others may have similar rights to access, correct, delete, and opt out of certain processing of their personal information.

European Economic Area and United Kingdom

If applicable, you may have rights to access, correct, delete, restrict, or object to our processing of your personal information, and to data portability. Where we rely on consent, you may withdraw it at any time.

How to exercise your rights

To exercise any of these rights, contact us using the information in Section 13. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to act on your behalf where permitted by law.

9. Children's Privacy

Our website is intended for use by adults, such as parents and guardians. We do not knowingly collect personal information directly from children under the age of 13 without verifiable parental consent. When a parent or guardian enrolls a child or requests information, they provide the child's information on the child's behalf. If you believe a child has provided us personal information without parental consent, please contact us and we will take steps to delete it.

10. Third-Party Links

Our website may contain links to other websites and services that we do not operate. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policy of any website you visit.

11. Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no common industry standard for responding to these signals, our site does not currently respond to them.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of our website after changes take effect means you accept the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at: